Not long ago I had the opportunity to speak to a group of Spa owners and their managers. Before beginning my talk I asked them what ‘Spa’ meant to them and the words ‘indulgent’, ‘pampering’, ‘luxury’, ‘beauty’, ‘cosmetic’ and ‘product’ filled the room. Not one person mentioned ‘therapeutic’ or ‘rejuvenating’ let alone ‘life changing’ and my […]
