Leading The Way

Leadership is an action.

Requiring the hard skills of finance and organization, the soft skills of communication and the instincts to anticipate trends and operational challenges, spa leadership positions are among the most demanding in the industry.

Our leadership programs examine the dynamics of relationships, the sustainable nature of value and the critical importance of offering services that ensure integrity without compromising profitability.

We explore the intricacies of team building and the core values of successful operations. We identify growth patterns, trends and the practices that retain a talented team and attract an enthusiastic and appreciative clientele.

We offer Basic Leadership Seminars, Retreats for seasoned professionals and Customized Leadership programs designed to address the specific needs of a property leadership team.


After eight years as a Spa Director at luxury resort spas, ASTECC Board member Kristi Dickinson resigned and enrolled in massage school. Following graduation, Kristi built a successful private practice before returning to management. Here, she discusses how ASTECC has impacted her career both as a manager and a practitioner.


An instructor of Spa Management at Florida Gulf Coast University, Hugh Jones specializes in developing tomorrow’s spa leaders. Here Hugh discusses the challenges and opportunities of pursuing a career in spa management.

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